RUNNING HEAD: Congruence, function of cultural values

Two studies are described examining the correlation between selfand culture referenced values at a culture level (study 1) and correlation between selfand culturereferenced values and self-reported behaviour at an individual level (study 2). It is found that values related to individual – group relationships (embeddedness) and expression and experience of affective feelings and emotions (affective autonomy) are significantly correlated at a culture level. In study 2, culture-referenced values are shown to correlate with behaviours attached to social norms, whereas self-rated values are found to correlate with behaviours that are not norm-governed. Implications for measurement of cultural values and cultural and cross-cultural research designs are discussed.